On June 2, the finalist for the LVMH Prize 2022 competition for young designers was held in Paris. Eight brands fought for the victory – a prize of 300,000 euros, as well as a year of training from experts of the LVMH fashion group, the fate of which was decided by the jury.
This year included creative directors Kenzo, Fendi, Dior, Loewe, Louis Vuitton and Stella McCartney.
To announce which of the finalists received the title of the most promising designer, actress Cate Blanchett was invited to Paris.
It was she who presented the main prize to the British Stephen Stoke Daly, founder of the men’s clothing brand SSDALEY. The designer has already been noticed by the world’s fashion press and fashion designers. For example, Harry Styles wore his trademark pants.
Unlike last year, not three but two designers were awarded the Karl Lagerfeld Prize (150,000 euros and a year of mentorship from the group’s specialists). They were Eli Russell (who recently introduced his ERL brand’s collaboration with the Dior men’s line) and Idris Balogun, founder of Winnie NY.
In a previous post, the fashion world saw what “California haute couture” is. The important thing is that Kim Jones, creative director of the Dior menswear line, and promising young designer Eli Russell Linnetz, founder of the ERL brand, have joined forces to develop a complete collection. It is not surprising that the two talents converged: Ellie, who was a finalist for the prestigious LVMH Award 2022, and Kim, loved by his spontaneity and multidiscipline.
In addition to design, Linnetz is also involved in photography and directing videos. He even has a video of Kanye West in a piggy bank. The presentation of the Dior x ERL capsule collection was held near the famous Venice Beach in Los Angeles, and Windward Ave became the catwalk.
Kim Jones and Eli Russell Linnetz combined the rebellious spirit of California with the French love of tradition and the highest quality in dozens of collections – this is how thinly embroidered hoodies are worn over shirts with ties, satin suits, and ski boots with loose laces and wide tongues, stitched with stitches Dior branded cannage motif.
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