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Home Tech

Spotify tests vertical video functionality similar to TikTok

by BBC News
November 26, 2021
in Tech
Reading Time: 7 mins read
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Spotify tests vertical video functionality similar to TikTok

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Spotify is the latest app to experience a vertical video feed similar to TikTok’s successful design.

A new feature in an initial test build for iPhone reveals a new Discover tab added to the app’s front page.

It has vertical music video clips that users can scroll through quickly, similar to the TikTok interface.

It’s still unclear whether the feature is slated for a broad release or is just a test that may never be added to the main app.

It was first discovered by Chris Messina, widely credited as the inventor of the hashtag, who posted a short video on Twitter showing the new system in action.

Not only that, @Spotify Discover is basically a stripped down version of a TikTok-style feed of vertical music videos (probably using their canvas format) that you can like or skip.#NewSpotify pic.twitter.com/hpOEZ8v9bl

– Messina.eth (@chrismessina) November 24, 2021

The BBC is not responsible for the content of external sites.View the original tweet on Twitter

Mr. Messina told the Techcrunch news site – who first reported the story – who found the new feature in the TestFlight build – Apple’s name for beta versions of apps for early adopters.

Many app companies, such as Twitter and Facebook, test such features many months before rolling them out to all users, and some tests are never released.

Spotify told Techcrunch it wasn’t formally announcing the new feature.

  • Adele asks Spotify to randomly delete album pages
  • Spotify: the price increase “could push users to piracy”

“At Spotify, we regularly conduct a series of tests in an effort to improve our user experience,” a spokesperson said.

“Some of these tests end up paving the way for our broader user experience and others serve only as important learning. We currently have no further news to share.”

TikTok’s vertical scrolling video format has been repeatedly copied since the Chinese-owned app hit the scene in 2016 and has exploded in popularity in recent years.

YouTube has an experimental version called Shorts, Instagram has introduced a similar feature called Reels, and Snapchat has added Spotlight. Other apps with similar characteristics to their central pillar include Byte and Triller.

Related topics

  • Spotify
  • Tic knock
  • Streaming
  • App
  • iPhone

More on this story

  • Adele asks Spotify to randomly delete album pages

    Published
    4 days ago
  • Because Spotify wants to track your emotions

    Published
    January 28
  • Spotify: the price increase “could push users to piracy”

    Published
    February 23

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