Top Buzz Trends
No Result
View All Result
  • Netflix
  • Gaming
  • Tech
  • Amazon Prime
  • HBO Max
  • Disney+
  • More
    • Entertainment
    • Celebrity News
    • Movies
    • TV Shows
    • Paramount+
    • Hulu
    • Apple TV
    • Google TV
  • Netflix
  • Gaming
  • Tech
  • Amazon Prime
  • HBO Max
  • Disney+
  • More
    • Entertainment
    • Celebrity News
    • Movies
    • TV Shows
    • Paramount+
    • Hulu
    • Apple TV
    • Google TV
No Result
View All Result
Top Buzz Trends
  • Netflix
  • Gaming
  • Tech
  • Amazon Prime
  • HBO Max
  • Disney+
  • More
Home Entertainment

How pop star Zara Larsson made a seven-figure sum on Roblox

by BBC News
November 5, 2021
in Entertainment
Reading Time: 12 mins read
0
How pop star Zara Larsson made a seven-figure sum on Roblox

Pop star Zara Larsson claims to have made a seven-figure sum by selling merchandise on the Roblox video game platform.

The Swedish star, known for hits like Lush Life and Symphony, offers fans in-game items like hats, backpacks and sunglasses to dress up their avatars.

With prices starting at under £ 1, Larsson says it’s “fucking insane” to have earned more than $ 1 million (£ 740,000) since joining the platform in May.

“My jaw dropped when I found out,” the star told the BBC.

As parents around the world will know, Roblox is not so much a game as it is a gaming universe.

Once logged in, users become blocky online characters and farm their own areas, setting challenges and creating obstacle courses for friends and strangers to complete.

  • Why is Roblox a $ 30 Billion Bet on the Gambling Metaverse?
  • Roblox ‘sorry’ after three days of blackout
  • Fortnite’s virtual concert attracts 12 million

They pay a virtual currency called Robux to dress up their avatars or decorate the stages, and often use the game as a place to hang out with friends, particularly during the pandemic.

It is not without criticism. There have been concerns about children seeing sexually explicit and violent content within the app, although the company has strict rules against adult material and has recently introduced an age verification system.

The in-game market can also be a source of tension for parents with documented cases of children spending thousands of pounds on game objects.

Larsson first teamed up with Roblox to promote his new album, Poster Girl, when concerts were canceled during the pandemic.

It hosted an in-game virtual “dance party” in May, allowing fans to hang out, watch her perform and take part in an online treasure hunt.

They could also purchase dresses, hairstyles, dance moves, and a customizable Zara Larsson avatar. Prices started at 60 Robux (around £ 0.67) going up to 400 Robux (£ 4.95) for the star’s likeness.

Image source, Roblox
Image caption,

Larsson’s avatar was his most expensive in-game item

The merchandise was initially an afterthought, the singer says.

“I didn’t think about it much. It wasn’t really the motivation for the concert. I just wanted to connect with the fans.”

Needless to say, she has now converted.

Indeed, Larsson says in-game gigs and virtual merchandising could be a lifeline for musicians at a time when CD sales have crumbled, tours are uncertain, and streaming royalties don’t compensate for artists fairly.

“We all know,” he says. “Streaming services don’t pay more.”

To make a seven-figure sum from YouTube or Spotify “takes a long, long time and hundreds and millions of streams,” he notes.

Caption,

Disclaimer: Third party content may contain advertisements

But the attraction isn’t just financial. Larsson’s Roblox show has attracted more than 1.6 million users, who have made more than four million visits to his Swedish lake house themed pink world.

Many of these are fans who could not go to a concert venue or afford a concert ticket. Some have even heard Larsson’s music for the first time.

“A lot of young people are commenting on my social media, ‘Oh my God, it’s the Roblox girl!'” He laughs.

“It’s amazing. That’s how they found out about me, even though I’ve been doing this for 10 years.”

With the COP26 climate summit taking place this week, it is also aware that virtual shows could greatly reduce its carbon footprint.

“Imagine how many flights it would take to reach four million people? Or how many trucks it would take to take a pink lake house with me everywhere?

“And then having a couple of hundred people on the payroll, who also need shelter, food and a place to sleep.

“Going online saves so much in carbon emissions.”

Virtual selfies

The music industry predicts that live streams and virtual concert experiences will continue to be an area of ​​growth, even after pandemic-related restrictions allow full-scale tours to resume.

Fortnite and Minecraft have also conducted successful experiments with in-game concerts, with notable artists such as Travis Scott, Ariana Grande, and Charli XCX.

This video cannot be played

To play this video you need to enable JavaScript in your browser.

Multimedia caption,

WATCH: Ariana Grande sings in the Fortnite metaverse

Technology may still be rudimentary – American pop star Ava Max accidentally he took his character to a lava pit and died while running within Roblox last year – but the experience is continually improving, says Roblox global head of music, Jonathan Vlassopulos.

“We have nearly 50 million people on the platform every day – and once the penny goes down the fact that fans are dragging themselves into the metaverse for two or three hours a day, I think we’ll see an explosion of artists joining.” He says.

“We are not limited by gravity and space, so we can build magical worlds and higher fidelity [experiences]”.

But surely an in-game concert will never replicate the gut feeling of playing in front of 500 fans, all crammed into a sweaty club?

“Of course from my point of view, it could be better, and maybe someday we’ll get there,” says Larsson. “But until then it’s a nice way to have an emotional connection.

“After my show, I wandered around the world and people would say to me: ‘Let me take a selfie with you!’

“At first I didn’t understand it, but then they put their avatar very close to mine, they took a screenshot and this is the selfie.

“And yes, it might be hard for my generation to understand, but for people who live their lives online and are social online, it means as much to them as meeting me on the street.

“It really made me think about what the tour might look like in the future.”

Follow us on Facebook, or on Twitter @BBCNewsEnts. If you have an email with a suggestion for a story [email protected].

Related topics

  • Game
  • Social media
  • Streaming
  • Music

More on this story

  • Why is Roblox a $ 30 Billion Bet on the Gambling Metaverse?

    Published
    March 10
  • Roblox ‘sorry’ after three days of blackout

    Published
    3 days ago
  • Fortnite’s virtual concert attracts 12 million

    Published
    April 24, 2020

RELATED POSTS

New DC Character Unveiled in The Penguin Set Photos

Selena Gomez is the First Woman to Reach a Total of More Than 400 Million Followers on Instagram

Read More about Entertainment News here.

This Article is Sourced from BBC News. You can check the original article here: Source

ADVERTISEMENT
ShareTweetShareSend
BBC News

BBC News

Related Posts

The Penguin Set Photos Reveal New DC Character Making Their Debut
Entertainment

New DC Character Unveiled in The Penguin Set Photos

March 23, 2023
Entertainment

March 19, 2023
Selena Gomez is the First Woman to Reach a Total of More Than 400 Million Followers on Instagr am__
Entertainment

Selena Gomez is the First Woman to Reach a Total of More Than 400 Million Followers on Instagram

March 19, 2023
Entertainment

Marvel Studios has Released a New Trailer for Guardians of the Galaxy Vol. 3, Giving Fans a Fresh Look at the Film’s Conclusion

February 13, 2023
Paul Rudd_
Celebrity News

Paul Rudd Said he Wouldn’t Focus on Rihanna’s Super Bowl Show as he’s Worried About the Chiefs vs. Eagles Game Outcome

February 12, 2023
Elizabeth Bank s_
Celebrity News

Elizabeth Banks Acknowledges the Potential Backlash of the Controversial Film Cocaine Bear

February 9, 2023

Popular - Posts

  • Kylie Jenner Shares Adorable Moments with Son Aire on Instagram

    Kylie Jenner Shares Adorable Moments with Son Aire on Instagram

    0 shares
    Share 0 Tweet 0
  • Trending
  • Comments
  • Latest
PGA Tour 2K23 Patch Notes 1.14 Update Today on March 25, 2023

PGA Tour 2K23 Patch Notes 1.14 Update Today on March 25, 2023

March 25, 2023
The Penguin Set Photos Reveal New DC Character Making Their Debut

New DC Character Unveiled in The Penguin Set Photos

March 23, 2023
Everywhere, Build A Rocket Boy Is Revealing The First Details Of What It Has Planne d_

Everywhere, Build A Rocket Boy Is Revealing The First Details Of What It Has Planned

March 26, 2023
Apex Legends Patch Notes 1.000.034 Update Today on March 28, 2023

Apex Legends Patch Notes 1.000.034 Update Today on March 28, 2023

March 28, 2023
Native Support Is Added to AutoCAD for Mac 2024 Apple Silicon Support_

Native Support Is Added to AutoCAD for Mac 2024 Apple Silicon Support

March 30, 2023
In iOS 16.4, The Emergency SOS Function on the iPhone 14 is Now Accessible Via Satellite in an Additional Six Countries_

In iOS 16.4, The Emergency SOS Function on the iPhone 14 is Now Accessible Via Satellite in an Additional Six Countries

March 29, 2023
Dragon Ball: The Breakers Patch Notes 1.07 Update Today on March 29, 2023

Dragon Ball: The Breakers Patch Notes 1.07 Update Today on March 29, 2023

March 29, 2023
Halo Infinite Patch Notes Update Today on March 29, 2023

Halo Infinite Patch Notes Update Today on March 29, 2023

March 29, 2023
  • About Us
  • Contact Us
  • Privacy Policy
  • Disclaimer
  • Editorial Policy
  • Terms and Conditions
  • Use Of Cookies

Top Buzz Trends
Top Buzz Trends is not endorsed, moderated, owned by, or affiliated with TopBuzz or any of its partners in any capacity. Top Buzz Trends is an independent news website for Entertainment, Movies, TV Shows, Netflix, Games, and Gadgets, Software, Computers, Smartphones, and more. All promotional material including but not limited to trailers, images, and videos, are all copyrighted to their respective owners. TopBuzz is a registered trademark of ByteDance Ltd.
© 2022 Top Buzz Trends - All Rights Reserved.

No Result
View All Result
  • Netflix
  • Gaming
  • Tech
  • Amazon Prime
  • HBO Max
  • Disney+
  • More
    • Entertainment
    • Celebrity News
    • Movies
    • TV Shows
    • Paramount+
    • Hulu
    • Apple TV
    • Google TV

Top Buzz Trends
Top Buzz Trends is not endorsed, moderated, owned by, or affiliated with TopBuzz or any of its partners in any capacity. Top Buzz Trends is an independent news website for Entertainment, Movies, TV Shows, Netflix, Games, and Gadgets, Software, Computers, Smartphones, and more. All promotional material including but not limited to trailers, images, and videos, are all copyrighted to their respective owners. TopBuzz is a registered trademark of ByteDance Ltd.
© 2022 Top Buzz Trends - All Rights Reserved.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
Go to mobile version