The team behind Dua Lipa and Lana Del Rey will choose the British competitor for the Eurovision Song Contest 2022.
Tap management, which also looks after Ellie Goulding and Hailee Steinfeld, will take over the selection after the UK finished last in this year’s competition.
James Newman failed to score a single point with his song, Embers, extending an embarrassing string of contest failures.
No UK contestant has entered the top 10 since Jade Ewen in 2009.
The involvement of Tap means that the BMG record label will no longer be involved in the selection of the UK voice.
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Tap Management began in 2009 after Ben Mawson, then a practicing attorney, met Lana Del Rey and helped her escape the unfavorable deals she had signed early in her career.
Realizing his potential, he teamed up with Ed Millett, an experienced music manager, and together they helped establish the New York-based musician as one of the defining voices of his generation.
Their company has since expanded to London, Berlin, Sydney and Los Angeles, while also establishing their own record label.
“World-class musical talent”
Reacting to the news, Mawson said: “We are very excited to partner with the BBC for this event and will use Eurovision to authentically reflect and celebrate the rich, diverse and world-class musical talent that the UK is globally famous for.”
Despite the lack of success in recent years, the appetite for Eurovision is still strong for viewers in Britain.
This year’s Eurovision Song Contest was won by Italian rock band Måneskin, whose song Zitti E Buoni became one of the UK’s top 20 hits. Their win was followed by an average audience of 7.8 million on BBC One, making it the most watched final since 2014.
Speaking of the Tap connection, BBC entertainment chief Kate Phillips said the company has “big ambitions” for the 2022 contest and was “really excited to announce this collaboration that will allow us to tap into great musical talent.” .
The competition will take place at the PalaOlimpico in Turin on 10, 12 and 14 May, with the final landing on the latter date.
The European Broadcasting Union announced Wednesday that all 39 countries that last took part will return next year, plus two more: Montenegro and Armenia.
Italy has already hosted the competition in Naples and Rome.
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